Lipstick Jungle, NBC & iVillage team up for online Bonfire Magazine
Lipstick Jungle is going to have a cool component to the show - a full online magazine which will be published before each episode airs.
NBC.com and iVillage will team up to bring Bonfire Magazine to life online, bringing the millions of women from iVillage and the millions of fans from NBC.com together on one mega-site. Each week, fans of the show will find a fully editorialized online publication, which will offer users fashion profiles, relationship advice, topical articles, quizzes and forums. Users will also get the “Bonfire Buzz” on the fictional world of the show before each episode airs.
This is am interesting way to bring the show more interactivity online. But with the show not premiering until January 2008, it will be a long wait to see how Bonfire Magazine turns out.
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
